East Ventures / Branded / 2019
A Day With East Ventures
One woman's entire day, gym to groceries, runs on apps this firm chose to bet on.
The Stills
The Film
Rather than a recruitment or culture film, this plays as a portfolio-showcase piece, a single stylized day threaded together through East Ventures' own portfolio companies, a fitness studio booking, a scheduling reminder, and a Tokopedia purchase, positioning the fund's bets as quietly woven into modern city life.
The Craft
Polished lifestyle cinematography, drone shots of the city skyline, warm color grading, close app and product inserts, carries the film in place of a spoken pitch, consistent with an aspirational brand film rather than a straight product ad.
The Cast
A single unnamed female protagonist carries the day-in-the-life narrative, cast for a polished, aspirational, modern-professional aesthetic rather than named talent.
