Tokopedia / Branded / 2018
Menjadi Inspirasi
Two sellers, two routines, one afternoon and one morning, and both turn out to be more than just a shop.
Setengah Sore
A merchant story built around an afternoon routine.
Kelas Pagi
A companion merchant story built around a morning class or teaching routine.
The Stills
The Film
Released close to Tokopedia's 9th anniversary, this pair of merchant-story films echoes the platform's own anniversary messaging about sellers turning dreams into inspiration, telling two separate seller vignettes, one built around an afternoon routine, one around a morning class or teaching session.
The Craft
Documentary and testimonial in register rather than scripted, the two-part structure lets each merchant's own routine carry the film, consistent with Tokopedia's anniversary-era content built around real seller stories rather than actors.
The Cast
Real merchants anchor each of the two cuts, cast as genuine platform sellers rather than professional actors, in keeping with the testimonial format.
